When do you start your “startup”?

  1. One day, while you sip your green tea, you look for a sweetener (no one like green tea). You cannot find one. You look for a solution. Would you come up with a simple idea to resolve it? Yes. Do you think this would help your friends too? You would immediately ping your friends about it. This idea revelation is called an “insight”.
  2. Once you find the idea and even your friends like it and use it, you find yourself in a dilemma to keep using it for the rest of your lives (if you stick to drinking the green tea). You got to make a decision. The decision would be to make a jar of the sweetener for further use. But, you need to provide it to your friends too.
  3. This decision now requires the logic behind it. You know the logic, your friends approve of it. Go for it.
  4. Once you decide on your insight, you have to develop a strategy to put this idea to work. The strategy is one single aspect of your whole idea, which you cannot work without. You should strive to play to win. You need to play to exist first. Once your existence is approved by the audience, you then play to win.




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